1. To provide awesome software that solves one problem at a time.
  2. Software to follow standard user-interface conventions.
  3. Software design preference for minimalism and simplicity over functionality.
  4. Software should be hackable and evolvable.
  5. Conventions should be preferred over configurations in software design.
  6. Core code must be OpenSource.
  7. Always prefer a business-friendly OpenSource license.
  8. The WizTools.org ecosystem should generate enough revenue to offset the cost of developing, maintaining and supporting the OpenSource software that we provide.